Carousels
Unique for each client: based on their sample or created from scratch in their style.
Content from research
Content plan, posts, carousels and articles — from research on your market
Topics — from your customers’ pain points, questions and objections, the voice — yours, the design — in your style. The service builds a plan from your goal, writes the materials, sends them to you for approval and publishes them on schedule.
- 30 daysa plan from your goal
- 35carousel template sets
- 5platforms the service publishes to itself
From research — to content
What’s built on the research
Three steps from report to leads, and each one builds on what the research found. Choose a step — the panel below the card shows what it includes and how it looks in the service.
Step 1 · Funnel
Where to lead people — the research makes it clear
Every niche has its own road to purchase. The funnel is built for it, and every post knows its next step.
1 / 3
- For your type of business — from the first post to a lead
- Through which platforms — where your audience already is
- Content goals — reach, engagement, trust, sales, and the share of each based on your goal
Step 2 · Content plan
Talks to your customers every day
A one-month plan from your goal. Topics and arguments — from the research, design — yours, approval — up to you.
2 / 3
How it works
A topic goes into the plan, you approve it, and the post goes out on schedule.
9:41
‹
your_brandchannel · example
Five mistakes that make posts collect likes but not leads. Swipe →
30-day content plan — from your goal
carouselpostSEO article
New topic from research
5 mistakes that keep posts from sellingCarousel · Telegram
Publishing to
TelegramVKMAXPinterest
Carousels, posts, articles and reels
in each client’s style
your_brand
Why buyers go to the pricier oneIt’s not about the price. The customer pays for confidence — and here are three ways to give it…
SEO · “how to choose a niche”Choosing a niche by the numbers
6-minute read · links to your platforms at the end
Funnel: from post to lead
for your type of businessFeed postTelegram, VK, MAX
Subscribethe person stays in your channel
Nurtureuseful content → case studies → offer
Websiteyour page with a form
Leadcomes straight to you
Day 1 · reachUseful posta customer pain point in their own words
Day 3 · trustCase studyhow it was solved for a similar customer
Day 5 · engagementAnswer to an objection“too expensive”, “not now”, “I don’t believe it”
Day 7 · salesOffera clear next step
every post knows its next stepcalls to action and links — by goal
Approval
waiting for you: 3
Carousel · Telegram · tomorrow, 10:00
5 mistakes that keep posts from selling
We break them down with examples and show how to fix them. 7 slides.
Your commentReplace the second example with our clinic case study
ApproveEdit
Scheduled publishing
Telegram · VK · MAX · PinterestMon · 10:00TelegramCarousel “5 mistakes that keep posts from selling”published
Tue · 10:00VKPost “Why buyers go to the pricier one”published
Wed · 10:00TelegramArticle “Choosing a niche by the numbers”published
Thu · 10:00MAXPost “What’s included in the price”queued
Fri · 10:00TelegramCarousel “Case study: before and after”queued
Analytics: what works
examplePosts this month · views
12345678
What works better
Formats — by responses per 1,000 views. You decide what to change in the plan.
Reach vs. plan · views per post
Formats
Posts
Answers to objections, case studies and useful content — in your customers’ words.
SEO articles
For the queries people use to find you — with internal linking and links to your platforms.
Reels
Short vertical videos with motion graphics: kinetic text, shapes, your style.
Email newslettersoon
Emails to your list: topics from the research, your voice, separate sequences for new subscribers and long-time customers.
Step 3 · Analytics
See what your content delivers
We check reach against the plan and recalculate volume from your real views. Which platforms and formats work better is right there on the screen, and what to change is up to you.
3 / 3
- What works — platforms by views per post, formats by responses
- Monthly funnel — from published posts to leads and purchases, every step labeled with where the number comes from
- Reach vs. plan — once you have enough of your own posts, the plan calculates reach from your views, not from a market estimate
What it gives you
Content stops being your daily worry
ReachEngagementTrustSales
Content your customer needs
Topics — from their pain points, questions and objections. Every post has its own job — reach, engagement, trust or sales — no posting for the sake of posting.
Plan
Text
Images
Publishing
You just approve
Time saved
The system does the work of a team.
MonTueWedThuFriSatSun
Consistency
Posts go out on schedule — even in weeks when you have no time for social media.
Post
Subscribe
Nurture
Website
Lead
Funnel to a lead
Every post leads to the next step.
More accurate every month
Once you have enough of your own posts, the plan calculates reach from your real views, not from a market estimate.
Who it’s for
Who content is for
The same eight types of business as research, plus cafés, shops and foundations. Here are the most common — the full list is in the answer below.
Dental clinic and clinic
Beauty salon
Renovation and custom furniture
Psychologist and lawyer
Online school
Café and coffee shop
Clothing and cosmetics store
Agency and services for companies
Manufacturing and supply
Charity foundation
Content plan
A monthly plan — from your goal
You name a goal — for example, 30 leads a month. The service breaks it down into content goals and topics from the research, and you approve the plan.
- Content goals — reach, engagement, trust and sales, each with its own share
- Topics — from your customers’ pain points, questions and objections
- Nothing gets written until you approve the plan
- Next month’s plan is prepared by the service itself five days before the month ends — with new topics
Monthly content plan · exampleGoal — 30 leads a month
works in your accountContent goals
20%reach20%engagement30%trust30%sales
1Why people don’t finish coursescarouselreach
2Case study: first payment in 6 weeksposttrust
3How to choose an online course: a breakdown by the numbersarticlereach
4What to do when it’s “too expensive”postengagement
5A course with a tutor: what’s insidecarouselsales
25 more days · topics can be replaced and edited
Approve planDownload PDF
Questions and answers
Questions about content
Who writes the posts, carousels and articles?
The service, following the approved content plan. Topics and arguments — from the research: your customers’ pain points, questions and objections, in their own words. The voice — yours, the carousel design — in your style: fonts are taken from your website, and you choose the template set.
Materials are written two days ahead, and only what has passed a self-check reaches you.
Which businesses is content for?
Fits
- The same eight types of business as research — local services by appointment, high-ticket services with a long choice, expert consultations, online education, online services for people, subscription services and services for business, suppliers for companies. Posts, carousels, articles and videos follow your customer journey: from first contact to a booking, request or purchase.
- Cafés, restaurants, neighborhood shops — people decide on the spot, by location and reviews, so publications matter most: dishes, the place, events and a first-visit discount; the bot invites people to come or book.
- Foundations and charity — stories of beneficiaries (only with their consent) and reports on where the money went; the bot invites people to help, donations are accepted on the foundation’s website.
- Products for people — the product in use, reviews, a first-purchase promo code. The service sees a purchase only if your website or CRM reports it. We don’t make marketplace listings.
Partly fits
- Selling only through a marketplace — posts and videos lead to your listing, but we can’t see purchases on the marketplace.
- Industry and tenders — we build trust: projects, capacity, certifications, case breakdowns; we bring in requests for proposals. Tenders aren’t won with posts — the committee decides.
Doesn’t fit
- Anything whose advertising the law bans or strictly limits: tobacco and vapes, alcohol, weapons, gambling, prescription drugs.
Good to know: for clinics — no promises of treatment results and a warning about contraindications; the clinic gives the final check of the texts. For financial services — no promises of income. A psychologist is not a doctor, and we don’t call a consultation treatment. Where people buy with their eyes — dishes, products, a craftsperson’s work — your real photos work best.
Do I have to approve every post?
By default — yes: every piece has “Approve” or “For revision” with a one-line reason, in your account or in an approval group in Telegram. Only approved content goes out.
Once the plan is approved and the voice and design are set up, you can turn on “Without approval”: materials go out on their own after a check against your rules. Numbers with a link and verbatim quotes from reviews still never go out without a human.
Where does the service publish?
On its own — to Telegram, VK, MAX and Pinterest (carousels — as pins), and videos also go to YouTube as Shorts and to VK Clips. An article in Telegram is published as a page that opens right in the app, and an announcement goes to the channel.
You post to Dzen, vc.ru, your blog, Instagram and TikTok yourself: the text is ready to paste, and Dzen gets its own version of the article. Add the link to the published post — and analytics will start counting it.
When do posts go out?
On the planned day, at 10:00 Moscow time, and no more than once every three hours per platform. Videos — between 9:00 and 21:00. If a piece isn’t approved in time, it waits for your decision.
What if a published post needs to be taken down?
On the “Published” screen, every post has “Delete from platform”. The service deletes from Telegram, VK, MAX, Pinterest and YouTube itself. Where only a person can delete — for example, on Dzen — the service gives you a link and shows where to do it.
How do I know the content works?
In “Analytics”: followers and their growth, how many views and reactions a typical post gets, how many people saw the posts, responded, left a request and bought. Every step is labeled with where the number comes from.
Website clicks and leads are counted with Yandex Metrica, if you connect it. Reach is checked against the reach the plan is based on.
What happens when the plan’s month ends?
Five days before the month ends, the service builds the plan for the next one on its own: the same goals and volume, new topics from the research. All you have to do is approve it with one click — posts continue without a break. If topics start to repeat, the service will suggest updating the niche research.
Start with research on your niche
All content is built on it: topics, customers’ words, platforms and the goal. First — market measurement, then — the plan and publishing.