How is this different from asking ChatGPT?
A chat answers from the model’s memory — as of its training date, averaged and without sources; the numbers in such an answer are often made up. Bulbul Lab goes to the live market right now: it reads hundreds of pages — competitor websites and price lists, reviews, discussions — measures demand in Yandex Wordstat for your city and in Google Ads for your country, counts companies in registries and on Google Maps, and collects channel numbers.
AI only analyzes what has already been collected and measured. About 85% of research costs go to collecting and measuring data, about 15% — to AI.
Which businesses is research for?
Fits
- Local services by appointment — dental practices and clinics, beauty salons, barbershops, fitness, massage, car services, appliance repair, vet clinics, children’s centers, driving schools
- High-ticket services with a long choice — apartment renovation and interior design, house building, real estate, weddings, tours
- Expert consultations — psychologists, coaches, tarot readers, astrologers, BaZi, feng shui, nutritionists, stylists, lawyers and financial advisers for individuals
- Online education — online schools, courses, challenges, subscription clubs
- Online services and apps for people — online readings and calculators, health and habit apps
- Subscription services for business — CRM, widgets, analytics
- Services for business — marketers and agencies, development, design, accounting, lawyers and recruitment agencies for business, consulting, staff training
- Suppliers and manufacturers for companies — raw materials, equipment, packaging, feed additives, wholesale
Partly fits
- Cafés, restaurants, neighborhood shops — competitor and map review analysis fits. The buyer’s decision is spontaneous, funnels are hardly needed.
- Products for people (clothing, cosmetics, home goods) — audience and review analysis fits. There is no marketplace analytics.
- Industry and tenders — competitor analysis fits. People buy through tenders and connections; there are almost no public reviews or demand data.
- Foundations and charity — audience analysis fits. There is no price and no purchase.
Doesn’t fit
- Selling only through a marketplace, when the question is “what to sell and at what price”.
- Advertising banned or strictly limited by law: tobacco, alcohol, prescription drugs, gambling. Research is possible, promoting with content is not.
Where does the data come from?
7 connected services: web search, AI models, Yandex Wordstat, Google Ads, Google Maps, public Instagram and TikTok profile collection, Yandex Metrica and Direct — if you connect them.
6 social networks we measure ourselves: Telegram, YouTube, VK, Dzen, Instagram, TikTok. Each channel has 8 metrics: followers, views (the median, so one viral post doesn’t distort the picture), engagement, posting frequency, posting times and days, post length, formats, amount of content.
Open data: government and industry business registries, licenses, industry associations, the central bank rate for prices in another currency.
How much data is collected per niche?
Hundreds of search queries and up to 600 measured channels. An example of one section — “Audience” for a dental niche: 69 search queries → 1,085 links → 959 unique pages → 289 pages analyzed; 82 channels and 28 search phrases measured. And that’s one section out of nine.
The market map has 25–40 competitors. 5–8 of them are analyzed in depth — the ones at your price level.
Can I check the conclusions?
Yes. Under every block of the report it says where the numbers come from. Our code takes the numbers straight from the source — AI doesn’t rewrite them.
Every customer quote has a link to its page, and the quote is checked against that page. The report shows how many quotes passed the check and from how many different sites the voice of customer was collected; old quotes are marked with their age.
Where there’s no data, the report says so: no spikes are drawn in. If a search didn’t work, the report says so plainly instead of claiming “the market is empty”.
What do I need to get started?
Your website address. The service reads your services, prices, logo and colors on its own and asks only for what isn’t on the site. You can set a main question for the research — for example, “how to stand out from competitors” — and the summary will answer it in a separate block. You can name benchmark companies, even from another city: the research will show which of their practices carry over to your market.
You don’t need to know marketing. Where your decision is needed — which niches to take, which search phrases to measure, what personality your brand has — the research stops and asks. The run happens on the server: you can close the tab, and the top of the screen shows which section and which niche are in progress right now.
Why is each niche a separate report?
Different niches have different buyers, competitors and queries: people search for an initial consultation and for implants at the same clinic in different ways. That’s why each selected niche goes through all nine sections separately. The sections build on each other, so we don’t skip any: without the first ones, the picture would be incomplete.
On top of that — an overall report on all niches and a short executive summary.
What do I actually get?
A report via link: it opens without signing in or registering, and you can revoke the link. Right in the report, you mark what you’re taking on. There’s a report for each niche, an overall report for all niches, an executive summary, a print version and a book-style PDF. After a new run, the report at the same link updates itself.
And it’s not a report that sits in a drawer: your content plan, platforms, topics, offers and funnel are built on it.
Can I add my own data?
Yes, if you want. Audience gender and age — from Yandex Metrica and Direct. A customer summary — from a CRM file: it’s processed right in your browser, personal data doesn’t go anywhere, and only summary numbers are saved. You can upload your own semantic core as a file from Key Collector, Keys.so or Ahrefs.
Where are my customers’ contacts stored?
With you. Leads go straight to you — we don’t store your customers’ contacts.
Which markets does it work in?
Russia, Turkey, the Gulf countries — each market has its own set of platforms. The market and the research language are chosen separately, and competitor prices are converted into one currency at the central bank rate.
How much does it cost?
We’ll publish pricing soon. Before each run, the service shows the estimated cost of the research.
